Why should you choose entrupy?

Entrupy is a New York-based company specializing in AI-powered product verification.

We create technology that helps businesses and organizations protect their supply chains, secure inventory, and build trust with customers by ensuring product authenticity. Our solutions are used in various sectors, including retail, resale, and government.

Nearly 100% Accurate AI Technology

Streamline the most expensive & tedious part of your workflow with instant AI results and easy team onboarding. This is infinite scalability at work.

Maximized Profits

In the luxury resale market, authenticity is everything. Strengthen buyer confidence and boost sales by prominently displaying that your inventory is Entrupy Verified.

Data-Driven Decisions

Eliminate costly guesswork with data-driven decisions that analyze industry trends and sales history, ensuring strategic and sustainable business growth.

Money-Back Guarantee

Protect your reputation, verify inventory, and safeguard profits with science-backed data & our financial guarantee.

Entrupy Technology

Entrupy uses AI-powered algorithms to authenticate products.

The system analyzes detailed product images using advanced algorithms trained on a vast database of real and counterfeit items. This process happens quickly and accurately through the Entrupy app. To ensure the highest image quality for analysis, especially in luxury authentication, a specialized portable device is used.

Entrupy’s secure, accurate and easy to use solutions are built for fast implementation and unlimited scale, require only a few components:

Portable Device that magnifies the images 260x with uniform lighting (Luxury Authentication only)

Mobile app that guides the user through the process of image collection

Machine learning algorithms, operating securely in the cloud

Data and Algorithms

Foundations of Our Authentication Solution

Entrupy’s AI learns to spot fakes by comparing millions of images of real and counterfeit products. This technology constantly improves as it analyzes more items.

Data Sources

Entrupy collaborates with leading businesses to gather millions of images of various products, creating a massive database for training their AI.

Data Quality

Entrupy employs a rigorous three-step process to ensure data accuracy, combining human expertise and AI. This guarantees only the highest quality data is used to train their AI models.

Data Processes

Entrupy's dataset covers a wide range of product styles, from decades-old classics to the latest trends. The company stays updated on new product releases to ensure comprehensive verification capabilities.

For a deeper understanding of the technology powering our authentication system, check out this paper published by the founders of Entrupy.

“Based on the captured microscopic images, we show that using machine learning algorithms... one can generate a highly accurate classification engine for separating the genuine versions of a product from the counterfeit ones...”

The Fake vs Real Goods Problem: Microscopy and Machine Learning to the Rescue

by Ashlesh Sharma, Vidyuth Srinivasan, Vishal Kanchan, Lakshminarayanan Subramanian

To download and read the complete paper, please click here.