Collab-a-palooza

March 27, 2023

Luxury brand collaborations have a long history in the world of fashion. From the earliest collaborations between famous artists and designers, to the playful and whimsical design elements of more recent collaborations, the trend has always been popular with fashion enthusiasts.

In the 1930s, Italian designer Elsa Schiaparelli collaborated with surrealist Salvador Dali, using his iconography in her work. Later, in the 1960s, Saint Laurent used Piet Mondrian’s geometric work to create a range of dresses and accessories, which quickly became popular with fashion enthusiasts for their unique and innovative design elements. Today, luxury brand collaborations continue to be a staple of the fashion industry, with designers and brands working together to create innovative and exciting new collections.

Collaborations have taken the fashion world by storm, with brands and celebrities partnering up to create limited edition drops that leverage shared audiences and juxtaposing elements. From Barbie x Balmain to SZA x Crocs, collabs have become ubiquitous and show no signs of slowing down.

A great partnership among brands and artists

Luxury brands have also jumped on the collab bandwagon, with notable collaborations like LV x Kusama (that Entrupy supports btw) and the Instagrammable Prada Marfa installation by artists Elmgreen and Dragset. But more and more, brand x brand and brand x celebrity partnerships are taking center stage, as seen in coveted high luxury collabs like Gucci x Balenciaga and Fendi x Versace.

Attracting clientele through accessible luxury

The fusion of high and low fashion is also on display in collaborations like Adidas x Prada, Gucci x North Face, and Dior x Birkenstock. Luxury brands no longer require a diffusion line and can reach the mass market by partnering with retailers like H&M and Target. Noteworthy H&M collabs include Moschino, Lanvin, Stella McCartney, and Comme des Garçons, with the much-anticipated Mugler x H&M collab set to debut this Spring.

Targeting celebrity fan bases

The celebrity drop is another popular collab trend, with a range of celebrities partnering with fashion brands to release clothing or accessory collections. By partnering with a well-known figure, brands can expand their reach and generate buzz around their product lines. Celebrities also benefit from the exposure and the chance to build their personal brand beyond their areas of expertise. Social media platforms like Instagram, Twitter, and TikTok make it even easier for celebrities to directly reach their followers and promote their collaborations, adding a personal touch to the collaborations.

Collab-a-palooza

A great partnership among brands and artists

Attracting clientele through accessible luxury

Targeting celebrity fan bases

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