How does Fingerprinting work?
What types of products are supported by the Fingerprinting solution?
How is Fingerprinting different from a bar code, QR code or other traditional identity systems?
Unlike barcodes, RFID tags, holograms and QR codes, Entrupy fingerprinting does not require something to be attached to or printed on the physical item. Instead, it relies on a single, microscopic image, making the process quick and easy to implement.
Entrupy fingerprinting is also more secure than traditional solutions, which could be replaced by lookalikes leading users to malicious content.
Why is it beneficial for retailers?
Entrupy Fingerprinting can easily be added to your loss prevention measures to provide an invisible layer of protection against fraudulent returns and erroneous restocking. By adding it to your inventory control processes, you’re providing your customers with a powerful demonstration of your commitment to ensuring the authenticity of everything you sell.
We all know that product experts are few and far between, and that makes the returns process easy for bad actors to exploit. Entrupy Fingerprinting can also serve as the ultimate product expert, enabling retailers and distribution to accurately verify that the item returned is the same as the item sold.
Lastly, Entrupy Fingerprinting helps improve the customer experience by enabling faster returns. The high risk of return fraud leads many retailers to implement slow and inefficient verification methods, ultimately causing delays in refunds. Entrupy Fingerprinting provides instant confirmation of a product’s identity, enabling immediate processing while ensuring counterfeits can’t penetrate the supply chain.
How do I use Fingerprinting?
Fingerprinting is easily incorporated in your existing workflow:
● Pre-sale product registration: Before or during the sale, simply scan the item using Entrupy’s device. In approximately 3 to 5 seconds, that item is forever recorded in Entrupy’s cloud database.
● Post-sale return verification: If the customer attempts to return a product, simply re-scan the item. Entrupy’s algorithms compare the item you have in hand against the registered Fingerprint image. If the product is the same, the Fingerprint will match. If it’s not the same item, then it won’t.
What retailers use Fingerprinting?
Globally, there are several retailers, luxury rental businesses, e-commerce players of different sizes who are successfully using Entrupy’s Fingerprinting solution. See one of the case studies here.
How much does it cost to use Fingerprinting?
Entrupy offers flexible pricing based on the monthly volume of products that you sell. Get your personalized quote from [email protected].
How can Fingerprinting combat return fraud?
How do I use Fingerprinting for my products?
Because Fingerprinting was created to support a wide variety of objects, we generally recommend prospective customers contact us to discuss your needs and we will verify if Fingerprinting will be an effective solution for you. We often start with a Proof of Concept (POC) partnership, during which we work with you to fine tune and test the system to verify the solution’s accuracy and scalability.
How can Fingerprinting protect the supply chain?
To protect the supply chain at any point – from manufacturing to sale and beyond, we recommended the Fingerprint be captured at the point of origin. For example, the iPhones we mentioned above would be fingerprinted on the factory floor, just prior to the final packaging of the products. The same would be true for any component of the iPhone, such as the battery, as well. Each item receives a unique 7-digit number, which is registered in a highly-secure, unalterable database.
At any point thereafter, even as the product gets shipped to warehouses and retailers, the item’s identity can be verified by conducting a new scan, which is compared to the original using patented machine-learning algorithms.
For more information on implementing Fingerprinting in your supply chain, refer to the Supply Chain Protection solution page. To discuss your particular needs, feel free to contact us here.
How does Fingerprinting protect brands?
Entrupy Fingerprinting can protect your brand reputation by keeping counterfeits from penetrating your supply chain. Adding it to your supply chain control processes also provides your customers with a powerful demonstration of your commitment to ensuring the authenticity of everything you sell.
For the service, warranty and repairs, your authorised store associates can use Entrupy Fingerprinting to verify the uniqueness and authenticity to verify the validity of warranty period. Entrupy Fingerprinting helps improve the customer experience by enabling faster service and warranty checks. In addition if the brands were to start their own pre-owned marketplaces, Entrupy Fingerprinting can be used to verify the product authenticity before the purchase.
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