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How does footwear authentication work?
| Entrupy Authentication uses a powerful combination of Artificial Intelligence and high-resolution imaging technology to objectively verify an item’s authenticity. Using your device and the Entrupy app, you capture a set of detailed, high-resolution images. Our sophisticated machine learning algorithms instantly compare these images against a massive database containing millions of records of both authentic and counterfeit products. The AI then either verifies the item or provides an “unidentified” result, typically in minutes. |
Why should I trust Entrupy more than another service or a certified expert?
As counterfeiters become more sophisticated, anti-counterfeit technology needs to keep up. Our objective, science-based approach is powered by machine learning algorithms that are constantly improving and adapting to the ever-changing footwear markets. You can trust our solution to be accurate, unbiased, and always available.
What footwear styles do you authenticate?
Entrupy’s footwear verification is currently compatible with 70% of the top selling brands and models, including: Nike, Jordan, Adidas, Yeezy, New Balance, Alexander McQueen, Gucci, Balenciaga, Louboutin, Off-White, Dior, Louis Vuitton, ASICS, Vans, Converse, Reebok, Hoka, On, Saucony, Salomon, Chanel, Veja, Hermes, Golden Goose, Saint Laurent and Prada.
How long does it take to receive my results?
Results for requests submitted during our authentication hours (Sunday 9 PM ET through Friday 8 PM ET, with a two-hour gap each day from 7 to 9 AM ET) will be available in the app within one hour. Requests submitted during that gap, after 8 PM ET on Friday, or on U.S. company holidays are processed within an hour of the next reopening.
Your result will appear as a push notification in the app and in the History tab. If the result is Authentic, the certificate is valid immediately — there is no need to wait.
Can I dispute an Unidentified result?
No, the financial guarantee only applies to an item that has been given an Authentic result.
My client left with the item, and I cannot take the requested photos.
Please send us a message in the chat so our team can confirm if we can proceed with the authentication without the requested images. In case we cannot proceed, you might need to ask your client to bring the item back.
Can I have a certificate for Unidentified items?
We only have certificates for Authentic items. If you need a document for an Unidentified item, you can request a Letter of Evidence for USD 15, which includes a list of the inconsistent regions for that item. Please send us a chat message or email with your request, and we will email you the letter within 24 hrs. (excluding weekends/holidays).
I disagree with the result I received. What can I do?
If you have doubts about the result, you can flag an item for a secondary review. You can flag the item by going to the result page of the item through the History page and clicking the 3 dots on the top right. The secondary review is free of charge and will take up to 24 hours (excluding weekends and holidays).
It’s been more than 60 minutes, and my result is not ready. What happened?
Please check your chat messages and/or retake notifications to see if we have requested extra information or photos from you, because in that case, we pause the authentication, and we cannot continue until we receive the requested information.
Also consider our authentication hours: Sunday 9 PM ET through Friday 8 PM ET, with a two-hour gap each day from 7 to 9 AM ET. If your item is “Under Review” and was submitted outside those hours or on a holiday, your result will be ready within an hour of the next reopening. Note that anything submitted after 8 PM ET on Friday is processed when we reopen on Sunday at 9 PM ET.
Can I cancel a test that was sent twice by mistake?
Yes, we can cancel it (invalidate it), but only while it is under review. After a result has been issued, Unidentified or Authentic, we can no longer cancel it.
If my result is Unidentified, can I do the test again?
Please refrain from submitting the same item twice because it will count towards your subscription if an Authentic or Unidentified result was issued for it. If you don’t agree with the result, please flag the item for secondary review.
How long do I have before the Retake request expires?
Retakes will be pending for 24 hours. After 24 hours, the authentication team may invalidate the submission.
If you cannot resubmit the image within 24 hours, please message us, and we can accommodate keeping the item in Needs Review.
Can I send additional images through the In-App chat?
We will send a Retake request in the bell icon when we need additional images. We are no longer accepting images in the In-App chat.
How accurate are the results?
Entrupy authentication has a 99.86% accuracy rate. In the rare instance that an inauthentic item is mistakenly verified as authentic, we offer a financial guarantee that protects both you and your business.
You can read more about our financial guarantee here.
Who can use Entrupy’s footwear authentication solution?
We have different pricing levels to meet the needs of every business. Our solution is available for footwear resellers with established businesses with (1) a valid business license or certificate of incorporation or a working website and/or verified social media accounts.
Why trust AI to verify my footwear inventory over a certified expert?
As counterfeiters become more sophisticated, it’s crucial that anti-counterfeit technology keeps pace. Entrupy recognizes this and continually develops and refines its AI-based solutions to ensure that they are effective in detecting even the most advanced fake bags & leather goods products.
Can I authenticate footwear without the shoe box?
Do I need to check both shoes or is just one OK?
Entrupy requires both shoes in the pair to be processed in order to confirm authenticity.
How long does it take to authenticate a pair of footwear?
With our technology, the product can be authenticated within a few minutes of submission. In some cases, additional review may be necessary, but even then, you can expect to receive the final result within a few minutes of submission.
Can you authenticate used footwear?
Although our current solution only guarantees accuracy for new products, we’re constantly working to train our algorithms to recognize patterns of wear and tear. While we expand the list of brands and styles we can authenticate, we’ll keep you updated on the latest advancements in our technology
What happens if Entrupy issues an incorrect result?
Entrupy Authentication has an accuracy rate of 99.86%, and we confidently stand by our results. But on the rare occasion that a fake is mistakenly labeled as authentic, we provide a 1-year financial guarantee for every Entrupy Certificate issued. If it’s fake, it’s on us, and you get your money back.
How much does footwear authentication cost?
