5 authentications included per month
$24.00 per authentication over 5
5 bonus authentications in first month
60 authentications included per year
$21.60 per authentication over 60
5 bonus authentications in the first month
Utilized by
20 authentications included per month
$21.00 per authentication over 20
10 bonus authentications in the first month
240 authentications are included per year
$18.90 per authentication over 240
10 bonus authentications in the first month
Utilized by
40 authentications included per month
$18.00 per authentication over 40
20 bonus authentications in the first month
480 authentications are included per year
$16.20 per authentication over 480
20 bonus authentications in the first month
Utilized by
Flexible plans based on volume
Open APIs for integration with store systems
Detailed monthly usage reports
Flexible plans based on volume
Open APIs for integration with store systems
Detailed monthly usage reports
Utilized by
10 authentications included per month
$7.00 per authentication over 10
120 authentications included per year
$6.30 per authentication over 120
Utilized by
25 authentications included per month
$6.00 per authentication over 25
300 authentications included per year
$5.40 per authentication over 300
Utilized by
100 authentications included per month
$5.00 per authentication over 100
1200 authentications included per year
$4.50 per authentication over 1200
Utilized by
Flexible plans based on volume
Open APIs for integration with store systems
Detailed monthly usage reports
Flexible plans based on volume
Open APIs for integration with store systems
Detailed monthly usage reports
Utilized by
How does Entrupy work?
Entrupy Authentication uses a combination of artificial intelligence and microscopy to objectively assess the authenticity of an item. When the item is scanned using our proprietary device and app, a set of microscopic images are collected, then our machine learning algorithms compare them against a database containing millions of records from known authentic and known counterfeit products. Based on the results of this comparison, the AI will either verify the item’s authenticity or return an “unverified” result. Each scan from an Entrupy device becomes part of the database, further training the algorithms and making our solution smarter and more accurate.
How accurate are the results?
Entrupy Authentication has a 99.1 percent accuracy rate. While it is highly unlikely that an inauthentic item will be misidentified as authentic, we provide a financial guarantee to protect the certificate holder from financial losses due to errant results.
What that means is, if we get it wrong, we will essentially buy that item from you following the completion of the dispute process. For more information on how the process works, please view our full policy here.
How can a machine be more accurate than an expert with years of professional experience performing authentications?
Entrupy’s technology was developed by a highly credentialed team of data scientists including two PhDs, who conducted four years of extensive research in conjunction with New York University. The technology is driven by artificial intelligence and machine learning algorithms trained with millions of microscopic images collected from known authentic and fake items. These technologies ensure the solution is completely objective. It never gets tired, it doesn’t have opinions, there are no such things as “bad days,” and it will never let personal feelings interfere with its decisions. And with every item scanned, Entrupy’s database grows and the algorithms get smarter, enabling ever-increasing accuracy.
Where do you get the information in your database?
Since the earliest days of Entrupy, we have partnered with most trustworthy and prominent businesses in retail and resale to source data from authentic items. We incorporated information from all over the world to ensure we had a rich, diverse and complete picture of products across multiple categories, vintages, styles and brands. These enabled us to collect data points from products produced across the decades, which is how we can authenticate products created well before our time.
Through the maintenance of these partnerships and the additional data collected during our day to day authentication operations, we are able to keep up with the newest releases from brands.
Collection of data from counterfeit items is a bit more covert, and there’s much we can’t disclose. We can say that our data teams scour the internet to ensure we have the highest quality data on fakes. We also accept donated counterfeit goods from our partners, which helps us strengthen our algorithms while also getting the fakes out of circulation.
Which brands can you authenticate?
We currently support both new and past styles from the top 22 luxury brands. They are Balenciaga, Bottega Veneta, Burberry, Coach, Chanel, Chloe, Celine, Dior, Fendi, Givenchy, Goyard, Gucci, Hermes, Loewe, Louis Vuitton, MCM, Prada, Saint Laurent, Valentino, Christian Louboutin, Salvatore Ferragamo, and Dolce & Gabbana.
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